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X-WR-CALNAME:MKT. Asociación de Marketing de España
X-ORIGINAL-URL:https://www.asociacionmkt.es
X-WR-CALDESC:Eventos para MKT. Asociación de Marketing de España
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TZID:Europe/Madrid
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DTSTART:20260329T010000
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DTSTART:20261025T010000
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DTSTART;TZID=Europe/Madrid:20260527T150000
DTEND;TZID=Europe/Madrid:20260527T170000
DTSTAMP:20260520T231552
CREATED:20260520T171432Z
LAST-MODIFIED:20260520T180537Z
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SUMMARY:Webinar | The Best in Marketing 2026
DESCRIPTION:Celebrating the International Day of Marketing with Europe’s top CMOs\nAMKT invites you to join The Best in Marketing 2026 on May 27\, a webinar hosted by the European Marketing Confederation to mark the International Day of Marketing and bring together leading voices from across the European marketing community. \nThe session will explore the priorities\, challenges and opportunities shaping the profession in 2026\, with a focus on leadership\, innovation\, AI\, creativity and business impact. \nThe event aims to recognise the impact\, innovation and excellence of the marketing profession worldwide\, while offering an inspiring space to reflect on the future of the industry. \nEvent Highlights \nThe programme will include key insights from EMC’s Marketing Agenda 2026\, presented by Ralf Strauss\, Chairman of EMC\, outlining the top priorities for this year\, the actions that can drive success and the common mistakes organisations should avoid. \nIt will also feature the announcement of the EMC Lifetime Achievement Award 2026\, recognising an outstanding contribution to the global marketing profession. \nThe event will conclude with a panel discussion with top European marketing leaders on the future of the CMO role\, winning strategies for 2026 and the balance between creativity\, performance and technology. The panel will feature César Romera\, Top 10 Best European CMO 2026 (Spain) and Marketing Director of the team that won last year’s Best Marketing Team award at the Premios Nacionales de Marketing by AMKT\, alongside Laurence Herbert\, CMO at Puratos; Sérgio Leal\, former CMO at McDonald’s Portugal; and Vaida Jurkonienė\, Head of Marketing and Communications at Telia. The conversation will be moderated by Ralf Strauss. \n \nEvent details: \nDate: May 27\, 2026Time: 15:00 Format: OnlineRegistration: Free \nA unique opportunity to celebrate the role of marketing\, gain a European perspective on the future of the profession and connect with the ideas that will define the year ahead. \n\nJoin us? \n\nINSCRÍBETE GRATIS\n  \nSi quieres más información\, contacta con atencionalsocio@asociacionmkt.es. \n
URL:https://www.asociacionmkt.es/evento/webinar-the-best-in-marketing-2026/
LOCATION:Online\, Madrid\, Madrid\, España
ATTACH;FMTTYPE=image/png:https://www.asociacionmkt.es/wp-content/uploads/2026/05/INFLUECERS-B2B.png
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