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Sofía Rodríguez

Sofía Rodríguez

Global Discipline Head of Marketing, Digital Sales, Design and Behavioural Economics - BBVA

Trayectoria profesional

  • Head of Retail Digital Banking de BBVA
  • CMO (Marketing and Digital Sales Director) de BBVA
  • Member of the Board de Renta 4
  • Brand&Customer Director de Vodafone Spain
  • Savings Products Managing Director (orange account) & Managing Director Marketing and Communications de ING DIRECT
  • Director of Strategy and Marketing, Spain and Portugal de IKEA Iberica
  • Deputy General Manager, responsible for Strategy and Marketing de ING DIRECT Spain
  • Director of Online Banking and New Distribution Channels and Customers de Open Bank Grupo Santander SA
  • Associate Consultant de McKinsey & Company
  • Leadership of The Fellows Program of the International Women’s Forum Foundation
  • Director of Business Division de Renta 4

Trayectoria profesional

  • Licenciada en Derecho y Administración de Empresas por la Universidad Pontificia Comillas ICAI-ICADE
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